Source: Pew Research Center Publications
by Aaron Smith, Senior Research Specialist, Pew Internet & American Life Project
January 27, 2011
Overview
Some 21% of online adults used social networking sites such as Facebook or MySpace in the months leading up to the November 2010 elections to connect with a campaign or the election itself, and 2% of online adults did so using Twitter. That works out to a total of 22% of adult internet users who engaged with the political campaign on Twitter or social networking sites in at least one of the following ways:
- 11% of online adults discovered on a social networking site who their friends voted for in the November elections.
- 9% of online adults received candidate or campaign information on social networking sites or Twitter.
- 8% of online adults posted political content on Twitter or a social networking site.
- 7% of online adults friended a candidate or political group on a social networking site or followed them on Twitter.
- 7% of online adults started or joined a political group on a social networking site.
- 1% of online adults used Twitter to follow the election results as they were happening.
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Read more on
http://pewresearch.org/pubs/1871/internet-politics-facebook-twitter-2010-midterm-elections-campaign
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