Source: egovau.blogspot.com/2012/01/11-things-to-consider-when-using.html
Introduction
When websites first starting to become popular it became common for Marketing and Communications teams in organisations to receive requests from various areas saying "we need a website".
Now that social media is firmly embedded in Australia, I'm seeing and hearing about the same type of requests - particularly for Facebook.
So, drawn from a response I provided to one agency who asked for my views, I've compiled a list of 11 things to consider when looking to use Facebook in your campaign, program, consultation, activity or otherwise for your agency.
This looks like a long list, but realistically is no more than should be considered for other channels (particularly online). Many of these areas can be addressed quickly through borrowing strategies and approaches from other agencies.
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